Meta Ads Campaign
Woodland Meta Ads
Craftvex managed Meta (Facebook & Instagram) advertising for Woodland, driving website purchases across footwear and apparel categories. Campaigns covered prospecting, catalog sales, remarketing, video, and story formats — targeting boots, sandals, jackets, accessories, and men's casual/canvas lines on woodlandworldwide.com.
Overview
About the Project
Craftvex managed Meta (Facebook & Instagram) advertising for Woodland, driving website purchases across footwear and apparel categories on woodlandworldwide.com. The strategy spanned prospecting, catalog sales, remarketing, video, and story ad formats.
Campaigns were segmented by product line — boots, sandals, jackets, accessories, and men's casual footwear — combining top-of-funnel prospecting with high-efficiency catalog remarketing to maximize conversion volume and return on ad spend.
Key Features
- Product-category prospecting for boots, sandals, jackets, and accessories
- Catalog sales and remarketing for high-efficiency retargeting
- Video and story ad formats for seasonal promotions
- Seasonal offer campaigns including 40% off story ads
- Advantage+ catalog automation for dynamic product ads
- Conversion-optimized traffic to woodlandworldwide.com
Technologies
Tech Stack
Tools
Software & Tools
3,800+
Website purchases
₹142
Lowest cost per purchase
5.6M+
Impressions (top campaigns)
2M+
Reach (story campaigns)
₹7.8L+
Total ad spend
1,325
Accessories campaign purchases
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